Designers and marketers can often ask How important is to fill a Brief? In my early design days, I didn’t think it was that crucial. With the questions from the project/sale and a few others it was enough, but a few years later I understand that filling a Design Brief not is optional. It gives you a wide spectrum of the product or service you will be promoting, and of the brand itself, its background and surroundings.
Today’s free download is a general Design Brief, you can expand the questions depending on your project, using it as a guide to make your own.